Last week I completed a logotype for the very cool band called Lux. They are a soulful pop/indy/folky 4 piece and they wanted a memorable logomark that would work at various sizes, for posters, press shots and flyers to badges. As their music is diverse in style, I wanted to create a classic mark that didnt pigeon hole them in terms of style, and went for bold, clean lines with a clear flow to the overall shape of the mark, and a little distressed edginess to it. As always, I started with lots of sketching and playful mark making, eventually working up a few chosen concepts on the computer before presenting to the band for review and cleaning up the final design.
LUX are opening the
BURYFields festival in June and are releasing an EP later this year, you check out their facebook page
here.
(Photo courtesy of Catherine Davis)
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