Saturday, 7 January 2017

Logo design - Helen's Glass

A little logo design I put together recently, in record time I might add! I battle with finding the time to work on my own projects constantly, yet give me a tight deadline and a desperate friend and I can somehow pull it out of the bag and surprise myself.

The brief was to create a logo for a handmade glassware 'maker' friend of mine. She is just starting out at craft fairs and selling online and initially needed a logo to use on business cards and stickers for sealing the wrapped products, as well as using online to brand her work.

She wanted it to be friendly and simple, not too flashy. A lot of her glass work starts with sharp cut shapes and tiles of glass, so I thought geometric shapes would work well. The thick black line is subtly suggestive of stained glass, and I chose a handwritten font to signify the handmade element and soften it/make it 'friendly'. As much of Helen's work is bold and brightly coloured, I produced the logo as a multicolour version, which she loved and chose to use for her business cards.

Working on this reminds me how much I love designing logos, its one of the most satisfying areas of design for me. I don't get much time to seek work like this any more, but it is nice when it finds me every now and then!

You can check out some of Helen's work here at Helen's Glass



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